Why hire us?

  1. Do you invest in advertising before improving your conversion rate?

    Investing in Adwords and online advertising can result in throwing money if your conversion rate is not optimized. For example, if we have a conversation rate of 200 to 1 (one sale or goal fulfilled every 200 visits) and a competitor has a conversion rate of 100 to 1, we will have to pay twice as much in advertising to obtain the same result. Since online advertising works under fair auction, this will cause us either to lose money or to displace competitors and our budget won’t be spent.

    “Even paying the same as a competitor, he would be earning twice as much as us”

    Once we optimize the conversion rate, we will obtain a competitive advantage and profitability on advertising investment (ROI), which will allow us that advertising isn’t an expense, but always an investment. This brings a know-how that will make our business grow and move on the internet like a fish in the water. Fortunately, most websites don’t have enough experience in this field, which generates an opportunity for those who do it correctly.

  2. Do you bring good user experience? Better than your competitors?

    It influences both the positioning in Google and the conversation into objectives and user loyalty. The time of permanence, number of page views per user and percentage of bounce (users who leave the site without seeing more than one page)

    The rebound depends on each sector and to know if we contribute more or less than the competition, we must compare it. In e-Commerce, the range needs to be between 40% and 60%. Some of our clients are below this 40%.

    This data is easily measured and its analysis allows to determine if the web works well for users or not on each device and resolution. By optimizing the user experience through design modifications, usability, as well as new contents or functionalities, it is possible to improve the positioning, the traffic and the conversion rate to objectives.


  3. Do you know how to optimize the conversion rate of your website?

    The conversion rate measures the percentage of users who meet the objectives. For example, who buy, fill out a budget request, download the catalog.

    Amazon have one of the best conversion rates, 14%. An e-Commerce webshop usually has a conversion rate of 1%. It depends on each sector and we must compare ours with our competition.

    Once we know the conversion rate, the next step is to optimize it using CRO (Conversion Rate Optimization) techniques through the analysis of the best practices and modifications on the site (design, usability, user experience, etc). Once we have optimized our conversion rate, we are prepared to invest in attracting more traffic in a profitable and efficient way, thus reducing the opportunity cost.



  4. Do you know where your users leave you?

    To optimize the conversion rate, in addition to the user experience and usability, conversion funnels are created, which define the steps that the user makes in the purchase process or in achieving the set objective. These funnels are monitored through KPIs (Key Performance Indicators) and graphically drawn showing at what point the funnel narrows more than is reasonable. In this way, the reason for the user seakage is determined and corrected. Further optimizing the conversion rate, which will lead us to increase the profitability of the traffic and to be able to benefit from the advertising investment with an advantage over the competition.

  5. Would you like to have your own department of mk digital?

    If all these questions seems interesting to you, you can integrate our team into your business. They will create an information system, based on Business Intelligence. They will report to the marketing director or CEO in periodic meetings with reports of the scorecard with the monthly achievement of objectives, analysis of deviations, diagnosis and proposing concrete and measurable actions, which are always oriented to work for the objectives of your business.

  6. Do you use a Social Media Plan to maximize your goals?

    In social networks, marketing plans are also created with a measurement plan, KPIs and integration of Business Intelligence. Define the editorial line, the communication style, the contingency plan for potential online reputation problems, social media campaigns and their integration with site’s objectives. All this well orchestrated differentiates the companies in which their social networks work for the objectives of your company, with respect to those that are only like boats adrift. Are you interested in navigating knowing the course?

  7. Do you use strategies to multiply your free traffic?

    Through long tail SEO strategies, Growth Hacking can increase your organic traffic as well by capitalizing it and increase the objectives and income of your site. An analysis or consultancy can provide you with the different ways to achieve it. Here we leave a link to a case of one of our e-Commerce customers that multiplied 6x organic traffic via SEO Long Tail in just one week.

  8. Do you know the opportunity cost of your website?

    We measure it by calculating the conversation rate and its deviation from the industry average. Thus we obtain the opportunity cost (the money to stop earning) from your website with your current traffic. Then we calculate the opportunity cost of applying ROAI.

    Furthermore, we calculate the average CPC (cost per click) in your sector. From there we calculate the equilibrium point of the conversion rate so as not to lose or make money if it is invested in advertising. For each euro invested, the conversion rate was optimized and you earned €0.20. The budget that your target audience could look for your online products/services would be calculated. In this way, we show you how much money you could generate on your website by applying ROAI.


  9. Do you measure and improve the performance of the objectives of your website?

    We define a measurement plan based on the objectives of the project, gathered in the briefing with the client.

    The objectives are measured through KPIs. Macro conversations are defined as those that lead us to primary objectives (a sale, a download, a budget request). Micro conversations such as those that assist in macro conversations (registration of a user, recommendation in social networks, download the company dossier).

    Once the measurement plan is defined, it is implemented onto the website, apps and social networks.


  10. Do you know how much money your site generates each month?

    Defining the objectives of the website and quantifying them economically or in profits, we know each month what value or website brings to us. By creating a measurement plan and monitoring it through Business Intelligence, we can optimize the income or value generated. It can be measured monthly, daily or per-period visibility of the value which contributed to the website.

  11. Do you use a Dashboard to optimize your investment?

    A scorecard integrated with your measurement plan provides business intelligence with the information to optimize advertising investment in campaigns that maximize profit. We design it for each client segmenting by means, devices, target and time slots. In this way we maximize the ROAI (return on advertising investment).