It influences both the positioning in Google and the conversation into objectives and user loyalty. The time of permanence, number of page views per user and percentage of bounce (users who leave the site without seeing more than one page)
The rebound depends on each sector and to know if we contribute more or less than the competition, we must compare it. In e-Commerce, the range needs to be between 40% and 60%. Some of our clients are below this 40%.
This data is easily measured and its analysis allows to determine if the web works well for users or not on each device and resolution. By optimizing the user experience through design modifications, usability, as well as new contents or functionalities, it is possible to improve the positioning, the traffic and the conversion rate to objectives.