Responsive Design

Kiwi standing on oval


The responsive design is sensitive to the user’s resolution, which automatically responds by modifying its layout on the screen adapted to all resolutions and terminals, like desktops, tablets and smartphones. The design is changed even to be displayed horizontally and vertically in tables and smartphones. It is not about several designs, but a single design that adapts to the resolution of the user.

In this way, the design of the web is divided into regions or blocks and these are changed in place or size. If the user sees the web on an iPad or iPhone, the web appears in different ways in each case.

The web design adapted to the resolution, improves the user experience remarkably which directly influences the positioning in search engines of the website or SEO.

In Google’s recommendation to optimize SEO, they say a mobile first strategy is very important. This influences directly the ranking in search engines. For example, you make a design for the mobile device first, From there on, you design one for the tablet, followed by a design for the desktop. In addition, from the point of view of SEO positioning, if two omain are used, for example .com for the normal website and .mobi for the mobile website, the page rank is different because there are two different domains. Whereas if the responsive design is used, all the links point to the same domain, joining forces to position a single domain and urls.

This saves the cost of registration of a domain for mobile phones and the time and costs of management. Since they don’t have to modify two webs, these costs are decreased. It is the responsive design programming that is responsible for locating the same content based on the resolution.

It’s important that the menus are adapted to mobile terminals, especially when viewed vertically. In this case, the menu is usually redesigned completely, which must also be easy to use tactile. The use of tablets and smartphones is currently over 50% in traffic to corporate websites, and still increases every day. Facebook already exceeds 60% of use from smartphones.

To check the validation of responsive design, you can use the tool