Description:

Acotral is a leading family business in the national and international freight transport sector that has the widest range of transportation services.

Goals:

1. Generate community in social networks (Facebook, twitter, Google, YouTube and Twitter)

Results:

1. Social Media Plan: Definition of objectives, strategy and measurement parameters.

2. Design of creativity for social networks.

3. Management of Twitter account growth, reaching an increase of segmented Followers, more than 500 monthly. In 6 months the 5,000 Followers are surpassed, leading the sector in Spain.

4. Content healing promoting interest in social networks.

5. Advice on the response and resolution of reputational crisis.