Talleres Roldán - corporate identity


Vehicle workshop, specialists in Bodywork and Painting, oriented towards customer satisfaction and with 2,000 square metres of facilities.

Identity construction:

The idea is to transmit a more contemporary air, a dynamic and sporty line, visual and positive chromatic combination,....
We are looking for more retentiveness and visual appeal.
With the openwork versions (in negative) we try to maintain the rhythm and power of the lower curved line of the illustration. We aim to give more personality and retentiveness to the brand, thus differentiating the logotype, both creatively and chromatically, from the usual treatment of other brands in the sector. The spatial segmentation can be reminiscent of the Picasso cubist style due to the compositional treatment and geometrization.