Seven Day Weekend - Corporate Identity

Seven Day Weekend


Grupo Prodigia's CrowdBuilding project, transmitting the company's 2.0 DNA, through the generation of a marketing plan that aims to collect through the collective intelligence of the global creative community, a building concept composed of the 25 best ideas ( most voted) of the community. Web and Social Media Plan, also made by Prodigia.



  1. Naming

  2. Generate a fun brand that transmits the social and creative component.

  3. Create notoriety



  1. "Seven-Day Weekend". Namig created from the concept of working enjoying. Creative environment for those privileged who enjoy a weekend of 7 days having fun and performing in their work.

  2. Manual of corporate identity composing a brand with easy readability, with emotive colors and friendly appearance.