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Usability analysis to improve the user experience, in turn increasing search engine positioning and therefore traffic to the site.
1. Complete restyling of the homepage, maintaining the post-it concept.
2. Unification of typographies.
3. Usability analysis, redefining the design of all sections, functionality, menus, search systems, ad display layout, advertising placement and integration with the corporate style sheet.
4. Improved user experience measured by:
- Increased time spent on the site.
- Increase in the number of pages viewed by users.
- 5% reduction in bounce rate of visits.
5. Increase in traffic and positioning.