To make functional movement an emotional movement.
For motionaries to move freely in the world, with the security and independence of having the vehicle of their choice at any time and place.
- To make a disruptive innovation in the vehicle sector, evolving the concept of ownership, thus allowing motionarios to have the car and motorbike they want, when they want, where they want, at a reasonable cost.
- Making the luxury of motoring accessible to all driving enthusiasts. To allow millionaires and non-millionaires alike to enjoy the pleasure of a brand new car or motorbike.
- To contribute to a more fun and fascinating world.
- To create Motionarios (millionaires in motoring experiences).