Restyling MiTortuga


Mitortuga, leader in motorhome accessories sales, updates its image after 9 years of experience.

Restyling and branding design with the new identity.


The new image has been worked on the existing one to give unity to the logo. In this case we have taken up the idea of a mascot or cartoon emphasising its expression and adding the minimum details to convert the shell into a caravan. Keeping its friendly value, MyTurtle's mission is to create a tribe by relying on the brand with its new identity.


The colour palette is simplified to a palette of flat greens to bring more cleanliness and a better defined structure. It has been designed to be versatile with a view to its multiple applications.